When you hear “influencer marketing,” what comes to mind? Probably a celebrity hawking energy drinks or a fashionista with millions of followers. That’s the B2C playbook. For B2B, the game…
Let’s be honest. Quantum computing sounds like science fiction. It’s the stuff of superhero movies and far-off futures. For a small business owner, just keeping the lights on and payroll…
Let’s be honest. The last few years have been a masterclass in supply chain fragility. A ship gets stuck in a canal, a factory shuts down halfway across the world,…
Let’s be honest. Your business’s digital identity is probably scattered everywhere. It’s in the cloud apps your team uses, the vendor portals you log into, and the government databases where…
Let’s be honest. The old way of doing things—manufacturing halfway across the world, shipping in giant containers, crossing your fingers for months—feels increasingly fragile. It’s expensive, it’s slow, and honestly,…
Let’s be honest. The old way of doing business—take, make, dispose—feels increasingly, well, old. It’s a linear path on a round planet, and the friction is becoming impossible to ignore.…
Let’s be honest. “Sustainability” has become a bit of a buzzword, hasn’t it? For years, the goal for many businesses was simply to do less harm—to reduce the carbon footprint,…
Let’s be honest—when you think about making money from an online community, the first ideas are usually subscriptions or ads. Sure, those models work. But they also create friction. Members…
Let’s be honest. The traditional way of doing business—the linear model of “take, make, dispose”—isn’t just wasteful. It’s a dead end. It’s like running a marathon with a leaky water…
Think of your workplace culture as an ecosystem. A thriving forest, let’s say. You’ve got towering oaks, delicate ferns, fast-growing vines, and moss that thrives in the shade. They all…