Author: Mia Jenson

Think about the last time you used a truly great product. Maybe it was an app that felt intuitive, a tool that solved a problem you didn’t even know you…

Let’s be honest. For a while there, “NFT” felt like a buzzword on steroids. A gold rush of pixelated apes and speculative frenzy that left many brands scratching their heads.…

You know the feeling. Another email hits your inbox. “Your subscription has renewed.” A quick mental tally starts—streaming services, software, meal kits, that fitness app you used twice. A low-grade…

Let’s be honest. Explaining a nuanced API integration, a multi-step deployment pipeline, or a convoluted data architecture in a text-heavy doc or a live meeting is… tough. You lose people.…

When you think of product-led growth (PLG), you probably picture sleek self-service flows, intuitive UI, and that magical “aha!” moment a user has on their own. And sure, that’s the…

Let’s be honest. The word “accounting” probably doesn’t spark joy for most creators. It conjures images of dusty ledgers, confusing tax forms, and a world of rules that feels miles…

Let’s be honest. For years, climate risk felt like something for the annual report’s CSR section—a footnote, really. But now? It’s a line item. A tangible, often devastating, hit to…

Let’s be honest. When you hear “marketing automation,” you probably picture a massive tech company blasting emails to thousands. It feels impersonal. Industrial, even. For a boutique engineering consultancy, a…

Let’s be honest. Marketing to a tight-knit group of enthusiasts feels a bit like walking into a private club. You know, the kind where everyone knows each other’s names, shares…

Let’s be honest. The creator economy isn’t just a side hustle anymore. It’s a full-blown, multi-billion dollar arena where individual brand builders—you know, the podcasters, the newsletter writers, the indie…