Author: Martin Woolley

Having the right email content is key to high engagement rates. This can be achieved by using personalization. Grab attention with a creative subject line that stands out from the…

Creating a customer-centric culture takes an internal commitment. It is more than just a philosophy or a marketing strategy; it is a mindset and an identity that all employees should…

The health of employee morale is critical to the productivity of your organization. High morale leads to improved performance and reduces absenteeism, workplace stress, and turnover. Take steps to identify…

Voice technology and smart assistants are revolutionizing businesses and how consumers access information. From searching products to booking appointments or signing up for gym memberships, voice assistants make daily tasks…

Influencer marketing can be one of the most successful tools available to small businesses, provided they follow all necessary steps for making it a success. Consumers tend to trust influencer…

Customer service excellence has become a necessity, as evidenced by companies with stellar services seeing increased loyalty from their customers (140% more spending!). Companies that excel at customer care receive…

Startups are businesses in their early stages that involve high levels of uncertainty and risk1. Technology plays an integral part in helping startups operate efficiently, reach wider audiences, gather valuable…

Making difficult choices requires clarity, context and choice. From moving to a new city or asking for a raise to making decisions regarding whether or not to remain in an…

Omnichannel marketing is an often-heard term in sales meetings and marketing blogs, but what exactly does it entail? Simply stated, omnichannel is a seamless customer experience that incorporates online and…

Taxes on business are more complicated than individual income tax returns, as there are both local and state taxes to contend with, as well as federal income taxes that must…